THE AGENCY
Glasses: A Strategic Issue
Just like leather goods or fine perfumes, glasses have become an essential accessory for conveying style and notoriety. Beyond their significant visibility, they constitute a major lever of growth for brands.
But today, a simple logo is no longer enough. Consumers are looking for products that carry meaning, values and stories.
“Each pair of glasses must become an aesthetic manifesto that expresses a strong identity and arouses emotion. A creative signature that translates the brand’s values and truly reflects its DNA,” explains Éric Jean, co-founder of TRIPTIC.
TRIPTIC eyewear is a French agency specializing in strategic support and design, addressing eyewear brands and groups, for the development and launch of their optical and solar Eyewear lines.
Creativity, desirability and emotion
Our name embodies our holistic approach
Strong product identity
Desirability
Emotional resonance
Our purpose is to support your teams in designing unique optical and sun collections, with high added value perceived by the customer and which resonate and appeal as much in stores as in communication.
Our purpose is to support your teams in designing unique optical and solar collections, with high added value perceived by the customer and which resonate and appeal as much in stores as in communication.
EXPERTISE
Our expertise, our experience, our complementarity and our network allow us to frame, design, develop, manufacture, launch and animate collections of glasses with high added value of identity, recognition and customer perception, translating with added soul, the expectations of a brand and its consumers, in eyewear.
Inspired by the concept of the triptych, a three-part work that explores complementarity and balance, our approach is structured around three fundamental pillars
Strategy
Acutely translate the brand's DNA into eyewear to define a unique, clear and coherent positioning and territory.
Design
Design unique frames, integrating creativity, know-how, innovation and emotion.
Creative Direction
global
Align product, image and communication to embody and strengthen the impact of each project.
ABOUT
We put our passion and complementary skills at the service of each project.
Eric Jean
An optician by training and renowned eyewear designer, he has collaborated with numerous designers and creators to support them in the development of their collections of optical and sun glasses.
With over 30 years of experience in the industry, his technical expertise, creative vision and aesthetic sense have enabled him to provide both strategic and creative support to brands such as Issey Miyake, Tom Ford, Valentino, Oscar de la Renta, Repossi Joailliers, etc. or even APC very recently.
He also managed the Alain Afflelou and Leclerc optique collections with the same passion and the same demands!
Jacques Emmanuel Falempin
After a career in consulting and within luxury brands, he brings his vision of the values and territory of lifestyle brands and his knowledge of the optical sector.
Passionate about eyewear, he orchestrated the signing of the License between the designer Kenzo Takada and the Masunaga house, proving his ability to combine and link tradition, technical innovation and creativity.
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CLIENTS
Achievements already noted
But also ...
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OSKLEN: Design, development and production monitoring of the sunglasses collection, image and communication
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SILAC - SEE: Strategy for repositioning collections and creating a premium brand of readers, concerned about the visual health of its customers
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HIGH TECHNOLOGY: Design, development and production monitoring of new technological and unique hinges
